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Developing and pitching stories, including non-traditional media targets such as influencers and podcasts.

Managing and strengthening critical reporter relationships.

Developing and executing crisis communications protocols.

Subject matter expert interview coaching.

Awards submissions and promotion.

Designing media and public relations plans for organizations of all sizes.

Creating and maintaining media target lists customized to business objective.

Identifying client objectives, developing strategies and tactics for success, and providing ongoing metrics and KPIs in order to inform future strategy.

Researching and writing blogs, press releases, white papers, bylined articles, social media copy and other written content.

Ghostwriting for executives and business leaders.

Creating and implementing in-house writing style guides.

Proofreading content with an eye for AP style, grammar, spelling, consistency, and coherency.

Drafting impactful website copy that communicates company culture and values.

Managing company review (i.e. Glassdoor) and Wikipedia pages.

Updating and creating mission statements, “about us” pages, “career” pages and other public-facing brand messaging.